Showing posts from 2017

Interior designer- Visual Artist - Art Journalist Rishabh , honored with Youth Trailblazer Award 2017

Celebrating the spirit of giving and bringing Santa home! #MerryChristmas to one and all. Peace, love and joy.

It gives me great pleasure to announce that I have received  the 'Youth Trailblazer Award 2017' in Contemporary Writing  from ' North Indian Merchants Association '.I am  extremely honored and writing this to express my sincere gratitude to 'North Indian Merchants Association' for selecting me as recipient of  this prestigious award. I am so humbled to have been chosen for  this  award knowing that there were many qualified and talented  professionals .
-Rishabh Shukla   Editor -in -chief + co -owner Swapnil Saundarya  and Author of 'Secrets of Visual Merchandising'

No one can lie, no one can hide anything, when he looks directly into someone's eyes.  || Innocence of life ||

Secrets of Visual Merchandising by Interior Designer - Visual Artist - Arts Journalist Rishabh

Secrets of Visual Merchandising Creating Store Space that encourages buying by Interior Designer - Visual Artist - Arts Journalist  Rishabh Published by :: Aten Publishing House

Book Description

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from Interior Designer - Visual Artist - Arts Journalist  Rishabh. 
It reveals the information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior.
Presented through  photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, 'Secrets of Visual Merchandising'  is an e

New Trends in Visual Merchandising and Retail Display Ideas ! by Interior Designer - Visual Artist - Arts Journalist Rishabh

Meaning and Terms of visual merchandising  

Customers walking into a store are rarely impressed with messy shelves, jumbled contents and bland rows of stacked merchandise. Visual merchandising can boost customer interest and purchasing by creating visually exciting environments that showcase goods, catch shoppers’ eyes, or contribute to a pleasing overall shopping aesthetic. Understand the meaning and terms of visual merchandising words to identify effective strategies for your store.

A display is a fundamental visual merchandising term that refers to the intentional arrangement of goods. Store displays can be visually stimulating with color choice, arrangement or mood created. For example, a bedding store might sell more linens and comforters by placing a full-sized bed on the showroom floor and creating an attractive display with smooth sheets, fluffy comforters, towers of pillows and a casually arranged throw blanket. Customers admiring the display might feel moved to purchase…